About The Aquatic Therapy Institute 360 Model

What is The ATI 360 Model?

The The ATI 360 Model is a structured aquatic therapy turnkey system designed to help clinics and professionals build, deliver, and grow high-quality aquatic therapy programs with consistency and confidence.

The The ATI 360 Model includes everything needed to begin or continue to build aquatic therapy clinics!

Why is it so helpful?

The ATI 360 Model is the missing piece for clinics as it removes the uncertainty of starting and running an aquatic therapy clinic and replaces it with a clear, structured system that works in real practice.

All information and advancements are in a clear framework, pre-made and ready to implement.

Included In The ATI 360 Model

Within The ATI 360 Model, The Aquatic Therapy Institute provides 8 domains in order to prepare a new clinic and clinicians for opening.

1. Clinician Training and Certification

A structured education pathway, designed to help clinics build clinician confidence, consistency, and readiness in aquatic therapy delivery.

This begins with The ATI Level 1 Clinician Certification.

In this course, therapists will gain a basic knowledge about aquatic therapy and how to deliver therapy to individuals in an aquatic environment.

Along with the Level 1 Clinician Certification, the Level 2 Clinician Certification is also included in the turnkey package.

This certification gives more information to an advanced aquatic therapist; with topics like advanced hydrodynamic principles, advanced aquatic assessment, and information on treating specific conditions in the water.

For more information please see the website tab titled "Clinician Certifications".

2. Functional Movement in Aquatic Therapy (FMAT) Methodology™

The FMAT™ methodology provides therapists with an approach to aquatic therapy with purpose, progression, and clinical consistency.

To organize progression within the aquatic environment, the ATI–FMAT™ framework uses a six-tier clinical progression ladder.

Each level systematically modifies environmental demand while maintaining movement quality, confidence, and safety.

The ladder progresses from high external support toward independent functional performance, and ultimately toward transfer to land-based movement.

The six levels are:

- Assisted

- Supported

- Controlled

- Resisted

- Integrated

- Transition to Land

A strong clinical framework for treatment delivery and a clear foundation for team-wide consistency is achieved by using the ATI-FMAT Methodology and Framework™.

3. Patient Education and Engagement

Patient understanding and engagement are important parts of a successful aquatic therapy program.

The ATI 360 Model helps clinics support the patient journey with education tools that reinforce clarity, confidence, and continuity.

Including the "Aquatic Therapy Patient Resource Handbook", the 360 Model provides many resources for clinics to provide to their patients.

Through these resources, patients will have access to materials to further their knowledge about aquatic therapy and the treatment they are receiving.

The Water Exercise Institute is also a resource offered for patients during and, primarily, post-care. This is very important for patient-care as they begin their transition to land after completing aquatic therapy.

For more information on the Water Exercise Institute, please see the website tab titled "Water Exercise Institute".

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4. Business Return on Investment (ROI)

The ATI 360 Model helps clinics evaluate aquatic therapy as both a meaningful clinical service and a strategic business opportunity.

The System provides clinics with KPI Metrics and Program Growth Metrics.

Along with these, it also provides clinics with The ATI Aquatic Therapy Financial Validation Calculator™.

This is an structured decision-support application designed to help clinics evaluate the financial feasibility of launching or expanding an aquatic therapy program.

It allows clinic owners, directors, and financial decision-makers to test their own assumptions using real operational variables — including staffing, scheduling, utilization, pool operating costs, rental fees, and reimbursement levels.

For anyone interested in the ATI Aquatic Therapy Financial Validation Calculator™, please fill out our contact form.

5. AI Readiness for Clinics

AI is becoming an integrated part of modern clinics—supporting communication, operations, and decision-making.

With the right structure, it creates clarity, efficiency, and new opportunities for growth.

The ATI 360 Model places AI within a practical, system-based framework so clinics can move forward with confidence.

The Custom Clinical Profitability Threshold (CPT) AI – “Is Your Clinic Ready?” is ATI’s proprietary AI-powered clinic readiness assessment tool.

The Custom AI CPT is designed to help clinic owners make informed, structured decisions about introducing or expanding aquatic therapy services. The AI CPT analyzes information from 7 categories, including:

- Staffing Capacity

- Patient Demographic Compatibility

- Revenue Compatibility

- Infrastructure Readiness

- Risk Exposure Analysis

- Workflow Integration

- Scalability Indicators

By analyzing the data from these categories, the AI CPT offers clinics a structured readiness report, Identified vulnerabilities, and Clear next-step recommendations.

For more information regarding our Clinical Profitability Threshold AI - please contact us to arrange a complimentary 30min video meeting with our AI specialist.

6. Pool Rental Model

This is an innovative model provided to expand aquatic therapy without the need of a personal pool.

By using an existing community pool, the complexity of building and running a pool facility is made simple.

The Pool Rental Model allows clinicians to:

- Launch aquatic therapy quickly

- Minimize capital investment

- Treat more complex patients

- Create a new revenue stream

- Differentiate in their local market

Between community recreation pools, retirement community pools, swim schools, and hotels / private facilities, there are many pools out there that are under-utilized.

By using the ATI Pool Rental Model, aquatic therapy can be made more accessible and widespread across the world.

For more information on the Pool Rental Model, please contact us so we can schedule a complimentary 30min video meeting to answer any questions.

7. Clinic Ecosystems

The ATI 360 Model provides a structured framework that guides clinics through the essential elements required to plan, launch, and operate a safe, effective, and sustainable aquatic therapy program.

For pre-existing clinics, the 360 Model guidelines help to standardize training, and support consistency.

The 5 pillars included in this domain are:

- Clinical Safety & Systems

- Patient Management and Experience

- Operations and Service Delivery

- Regulatory & Practice Considerations

- Front Office Operations

For more information on the 5 Pillars, please fill out our contact form.

8. Launch and Marketing Support

The ATI 360 Model provides clinics with a 60 day launch strategy and marketing Launch Kit.

Within the Launch Kit you receive a ready-to-deploy aquatic therapy marketing system — a fully built, professionally written, compliance-protected package that allows you to launch with authority and confidence.

It includes In-Clinic Marketing Assets, External Marketing Assets, and Digital Launch Assets.

Along with these, the clinic will also gain access to our personalized Physician & Referral Outreach Package.

The 60 day launch strategy provides clinics with a step-by-step plan to launching their personalized marketing plan.

For more information regarding the Launch and Marketing Support offered, please fill out our contact form

Have any Questions?

Please Contact Us!

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34 Stafford Rd, Ottawa, Canada

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